Revenue curves under Different markets
Why More of a good is purchased when its price fall?
Or
Why
does Demand Curve Slope Downward?
Downward slope of
demand curve indicates that more is purchased in response to fall in price.
There is an inverse relationship between own price of a commodity and its
quantity demanded. This may be explained in terms of the following factors:
(i) Law of
diminishing marginal utility: According to this law, as consumption of
a commodity increases, marginal utility from each successive unit goes on
diminishing. Accordingly, for every additional unit to be purchased, the
consumer is willing to pay less and less price.
(ii) Real Income
Effect:
Income effect refers to the effect on quantity demanded when real income of the
buyer changes owing to change in price of the commodity. With a fall in price,
real income increases. Accordingly, demand for the commodity expands.
(iii) Substitution
Effect:
Substitution effect refers to substitution of one commodity for the other when
it becomes relatively cheaper. Thus, when own price of the commodity -X falls,
it becomes cheaper in relation to commodity-Y. It is expansion of demand (for
commodity -X) due to substitution effect.
(iv) Size of
consumer group: When price of the commodity falls, many more buyers
to can afford to buy it. Accordingly, demand for the commodity expands.
Exception to the Law of Demand
There
are some commodities whose demand rises even when their price rise and falls
when their price falls, thus violating the Law of demand. The demand curve for
such commodities will slope upwards from left to right. Following are some
notable exceptions to the law of demand:
1.
Articles of Social Distinction: (Veblen Goods):
According to Professor Veblen, there are certain goods which are articles of
social distinction. These articles are demanded only because their prices are
high. If prices fall, they are no longer be considered an article of distinction
and their demand shrinks. Thus, these goods defy the Law of demand. Examples:
Precious diamond, Vintage Cars and Very expensive branded watches such as Patek
Phillip watches etc.
2.
Giffen Goods: Giffen goods are highly inferior
goods, showing a very high negative income effect. As, a result, when prices of
such commodities falls, their demand also falls even when they are relatively
cheaper than other goods. This is popularly known as Giffen Paradox.
3.
Irrational Judgement: Law of demand fails when
consumers judge quality of commodity by its price. This is result of irrational
judgement. For example, richer section of society considers organic product as
of very high quality. As a consequence, even when their prices rise, they
demand more of these commodities.
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