Revenue curves under Different markets
Price Elasticity of Demand: The concept
We learnt that during movement along the demand, decrease in own price of the commodity causes extension of demand and increase in own price of commodity causes contraction of demand. However, we did not discuss the magnitude of change or the extent or degree of change in quantity demanded due to change in the own price of the commodity. We only discussed the direction of change.
Definition: Price Elasticity of demand is a measurement of the degree of change in demand in response to a change in own price of commodity.
Measurement of Price Elasticity of demand: Percentage Change Method
According to Percentage Change method, elasticity of demand (say of commodity X) is measured as the ratio between percentage change in quantity demanded of commodity -X and percentage change in price of commodity-X.
Thus, for a given commodity (say-X), the Price Elasticity of Demand is given by:
Ed : (-)
Note: In the context of Elasticity of demand, (─) sign just indicates the inverse relationship between price and quantity. It has no mathematical significance. If the (─) is already given in the question (for eg: Ed = ─2), do not prefix (-) while estimating the elasticity of demand.
· Demand for a commodity is often categorized as elastic when Ed > 1
· Demand for a commodity is often categorized as inelastic when Ed < 1
· Demand for a commodity is often categorized as Unitary elastic when Ed = 1
Distinct Situations of Elasticity of Demand
Situation 1: Perfectly Elastic
When the demand curve is a Horizontal Straight Line, Price Elasticity of demand is Ed= ∞
Situation 2: Perfectly Inelastic
When the demand curve is a Vertical Straight Line, Price Elasticity of
demand is Ed:= 0
Situation 3: Unitary
When the demand curve is a Regular Hyperbola, Price Elasticity of demand
is Ed:= 1
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